Whether you need interim support, a strategy lead or one-off project management, I can make a difference to your organisation.
Tactical campaign management, support and oversightMarketing strategyAudience development and engagement strategyWeb and CRM project managementCopywriting, proofreading and editingTeam management
I am a freelance marketer with over 15 years’ arts marketing experience and a long-standing passion for the arts and culture sector. I was Head of Marketing and Audience Development at The Old Vic and I have worked for a variety of organisations in London and Yorkshire: the Barbican, the Unicorn, Sheffield Theatres and York Theatre Royal. I am also a board member of the Arts Marketing Association.
I have delivered a multitude of different industry-leading multi-channel marketing campaigns and have wide-ranging experience managing strategic projects. I am a confident leader and approachable people person who isn’t afraid to get stuck in.
I offer long term or interim freelance marketing support in person or remotely.
Clients include: Sadler’s Wells, Southbank Centre, Stratford East, The Old Vic, Moving Memory Dance Company, Danyah Miller Storyteller, Wright & Grainger.
Georgette Purdey - Head of Marketing, Sadler’s Wells
“The team have really benefitted form Izzy’s experienced approach. She is one of those rare people who can seamlessly appraise and scope out a piece of work incredibly quickly, cut through to the core requirements and then action the necessary activity. She has really revolutionised the Digital Stage Marketing in less than 6 months. Her attention to detail, strategic marketing mind and instinctive people skills are a winning formula.”
Euan Borland - Education and Community Director, The Old Vic
“Izzy delivered proofreading services for us and ensured that our copy was coherent, accurate, engaging and met our brand guidelines. Izzy’s communication throughout the project was excellent; she was clear on deadlines, delivered on time and her work was of an extremely high standard. Izzy is a brilliant collaborator, and we look forward to working with her again in future.”
Claire Clutterbuck - Head of Audience Insights and Engagement, Southbank Centre
“Izzy joined the Southbank team earlier this year as an additional temporary Marketing resource to help support the Membership team (and management) ahead of the Membership Manager and Head of Membership arriving. Izzy was just what the SBC was looking for.
Izzy fitted effortlessly into the team and just got stuck in. From day one she seemingly effortlessly found her way through our complex systems, processes and organisation to just get things done. Izzy is an experienced, talented marketeer who was unafraid to identify opportunities, identify solutions and get them actioned. She made an impact on our business in the short time she was here that we are still benefiting from
Izzy was hand-on. She is not above getting her hands 'dirty' with the day to day (& still has the up to date experience to get it done efficiently). While with us she got into the nitty gritty of Tessitura, set up ads, wrote membership emails in WordFly and everything else!
Izzy is committed and really cares - both about the business but also on an individual level. I really valued how she engaged with the Membership Officer who had been holding the fort and who knows how she got it all done in 2 days a week. We continue to really value her as a sounding board as we go forward with the SBC membership.
Most importantly, I and the team just really liked working with Izzy.”